Vernacular

The language of advertising

Advertising Guinness Drink

'The greatest ad of all time' . This advertisement includes surfers waiting for the perfect wave, relating to how punters have to wait for the Guinness drink to settle. The advert includes crashing waves  created by art technology that turns the waves into white horses racing the surfers back to shore.  The language in this image is very powerful and strong and aims to get more of an audience to purchase the drink. The power of the wave can illustrate the feeling you get when you taste the beer.  Its like an oxymoron in the English language where the horses are racing at a fast speed but Guinness takes more time to settle.  At the end of the ad , a quote came up saying ' good things come to those who wait'. So waiting for a wave can take ages but when you get a big one its worth waiting for.

 

 This advertisement really stood out to me as its straight to the point which is good when you want to catch your target markets attention.  The use of the language is direct and in bold, but the billboard also adds humour ' we're on a billboard'. Its practically saying recognize me, the voice wants to be heard. With the writing being on a burgundy background it makes the white writing stand out. Billboards are commonly displayed outside where the majority of the public can notice it. 

 This is really effective advertisement for ketchup. Firstly it relates to the product by the poster being in red, this grabs the audiences attention. Secondly the image displayed is a ketchup bottle being cut up in a way you are supposed to chop tomatoes up, which makes it relatable to people who use or even eat tomatoes. The slogan at the bottom ' no one grows ketchup like Heinz' this is presented in a way the ketchup bottle is standing up not lying down.  The product is also in the middle of the advertisement illustrating that its the most important thing/ the main product for the audience to look at.

Advertising for diesel

http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/

 

Aftershave 

Diesel set up an advertising campaign, the campaign was titled ' Don't be stupid'. The method they have used is effective as it relates to their target audience as people have heard in their life the sentence ' Don't be stupid', this then creates an emotion and a doubt that what they are doing is wrong.  The quote from the website includes ' crusher of possibility'.  Their advertisement explores new creative ideas that may be stupid, but they are displayed to explore the possibility of getting a wider audience for their brand. My opinion of this is that I think that it is an unusual of attracting an audience but this makes it unique and different, which will draw the public's eye. 

Ilustrative Advertising

http://www.bhatnaturally.com/advertising/25-print-ads-with-great-illustration-styles/

Coca Cola illustrative Ad

 For many people this ad (above) marks the time of the festive season. This Illustrative Ad is for the brand Coca Cola. The ad is very effective as it uses the bright red colours to attract its audience. 'Delicious and refreshing' adds  more emphasis on the product. Its stating that the drink doesn't only taste nice but its refreshing which can symbolize a fresh start a new taste on life, it makes people want to try this new product. Santa Claus is used as an christmas Icon,  this is to attract children, as children fantasise over father Christmas and how amazing he is at bringing gifts, it also brings families together. Christmas is the season which brings everyone together so already it shows it attracts a large audience. The ad also illustrates that the product is for everyone and is made for sharing. I think the quote means that even when your busy you can take a break just to have a refreshing drink.  In my opinion this ad works because Santa Claus is the main character as children learn about Santa from when they are young, he is a very popular Icon. 

Protection against mosquito's  - BROS product repellent

This is a illustrative ad for Bros, a product repellent against mosquito's. This ad is very clear on how it illustrates the product, as the image uses mosquito' s as the main characters. The ad tells a story of a mosquito not happy with another mosquito watching the television, this is good as it relates to the audience who they are selling it to,their target market is adults as they can use it for themselves and their children. The quote ' Its what mosquito's would use on mosquito's they don't like'. relates to the story they are trying to demonstrate. This is a very simple ad that shows what its trying to promote straight away, with the product shown in the bottom right hand corner next to the quote. This I think is a very good way so the viewers don't get confused about the product they are trying to sell.  

Macacolandia Design studios 

This is an effective design that brings illustration to life.  I think it clearly illustrates the message and I think it relates to the quote ' Be careful what you wish for'.  It shows to the viewer that a chef can be dangerous if they have equipment in their hand and are being annoyed by a person that wants attention from them. Bringing the image to life can make it seem real and personal to the person who drew the image and it also brings to life for the people who is viewing it. This can also be seen as a warning not to get on the wrong side of a chef.

Smoking Kills

This illustration is a good way to show that smoking kills. Its effective as the first thing you see is the cigarette and the ash. But as you look closer the ash is made out of people who are holding on for their lives. This is a very artistic way of revealing there message simply by putting the product and the consumer together.  I think this image is very dramatic as it creates an emotional effect on the viewer. The cigarette is the main attraction as its in bold but the people stand out as you can see their arms reaching to hold on and crab something. Its also effective as there is more than one person this symbolizes that smoking can kill anyone who smokes, Shown by the people already in the ash tray. This can relate to real life situations because when people die they cant be re-awoken the same as you cant re-use  a cigarette once its burnt away. 

Digital advertising trends

http://www.kiosked.com/blog/rise-contextual-consumer/

Image source: www.bistromd.com                      

Retailer and Consumer relations?

  As a part of the retailer and consumer relation, it is important to know your target audience.

Research into the target market is so crucial to the marketing industry as throughout history targeted advertising has changed. This recognition that advertisements are being improved and added to newer technology will increase chances of sales. The technology industry is aiming for a relation to please every aspect of the consumer, looking at newer ways of developing their products all the time therefore their products would have little competition.

Thanks to all this new and improved technology consumers feel that they have an option of going into stores and buying their products, but instead they are engaged with digital technology and buying their shopping on-line and having it delivered to their door. In my opinion this decreases the customer experience, as they are not getting out there personally and seeing what's out there. However there are many reasons why people do on - line shopping. 1. they may work long hours and may not have the time to go out as some stores may not be open at certain hours. 2. others may be disabled and may not be able to have access to supermarkets. 3. Its an easier and faster way to get shopping done by the click of a button + many more. That's why retailers are developing new ways to meet the requirements of their customers, hence they would be more enthusiastic about  going out and shopping.

Advertising needs to evolve into something the consumer wants to notice.

My opinion of the above statement is that I believe that advertising needs to evolve in some cases for example a brand like fairy ( washing product) to keep the customer interested in buying the product. However some advertising can get quite repetitive and therefore people may find it less interesting but the reason behind repetition is to make it memorable such as a song in the charts gets played frequently so its known to the public. I think that advertising needs to be evolved to keep up with the trends and styles of today's society, but I don't think they should take it to the extent of looking into the future, as the industry is always changing.

This is a website link on 41 reasons to shop on-line -

http://www.sheknows.com/shopping/articles/801374/reasons-to-shop-online

I think that from reading these reasons that number 10 is a good example

Big, awkward or heavy items are delivered right to your door.

This is because carrying big and heavy objects can probably cause injury to the customer if they are carrying it all the way home or they might have to leave their car boot open which can be a danger to other road users if something falls out.

On-line shopping would help to prevent this situation as it would be delivered to your door safely and effectively. The service will be prompt and in some cases cost effective.

The best thing about on line shopping that it is optional.

Inspiration the gaudian newspaper  - http://www.theguardian.com/advertising/series/digital-media-trends-blog?page=2

Advertising trends

Social Media in today's society

Social media has had a major impact on today's society. Social media has many disadvantages, for example, there used to be a time where people would interact with each other face to face. Now every ones sitting in the same room communicating with each other by phone or laptop. Some of the older generation may say that social media is taking away communication, for example people don't talk now a days they text. so instead of saying 'what are you up to' - translates to  -  'wuu2'. This has changed society in the simple ways of reading , writing and spelling and maths, the most important skills to know. 

Social media is introduced to children at a really young age, so they will be used to working with laptops which has replaced pen and paper. They have no need to spell words correctly as spell check does it automatically. This is a good improvement technology wise, but it takes away the necessary skills which are needed for certain jobs. A computer is like a calculator it tells you the answer, which makes life easier but when a situation comes up people wouldn't know what to do. For example if a till has broken in a shop and cant calculate the change then people who work there and have lived through this society wont have been brought up with the necessary skills on how to solve that problem. The problem with social media at the moment, in my opinion is that it can be one of the biggest distraction of all, when you are concentrating on your work and a message appears saying that you must see and be apart of this. People will instantly check the message as they assume its important, people are attracted to ideas that they haven't come across before, an example of that is the new iPhone 6, as its is know for being able to bend. 

There is also another issue where if people don't communicate face to face secrets are kept hidden but with new technology that isn't so. People are know finding ways to hack into websites, such as Facebook and twitter just to find out important details like where you live or even your bank details. this gives people the opportunity to cause trouble which is bad as it causes danger within our society. Knowing that you cant trust anybody any more is scary. 

 On the other hand social media has its advantages by developing new ways to solving life problems such as cancer and finding away to get people to donate to charities and to produce campaigns of awareness which connects to many people around the world and search for solutions that may help us in the future.Social media has brought new ways not only to communicate to each other but has also helped other communicators such as advertisers and businesses to develop and stretch their branch. Technology helps people who are disabled to do there groceries online to improve their every day life.  

Brands

 

 A brand is a simple name, a sign, a design that is to be recognized by the public. Brands are used to differentiate themselves from other brands, shops, markets etc.  It helps to make your business personal and more effective when it comes to consumers buying your products. For example it shows the difference between Facebook and twitter two different social media websites.  Brands are managed to create shareholder value to increase the amount of money over a period of time. A brand is designed to help recognize a company, for example Mac'donalds is a well known fast food chain globally, recognized by the big yellow letter 'M'. Effective branding can increase the number of sales which helps profit and brand popularity and also promotes products that are associated with that brand. Branding experience is where people engage with the branding ( the product being sold). 

Products have certain characteristics that make it special, or unique for example Nike's promotional quote can say Start Unknown finish Unforgettable. This kind of quote helps to promote the trainers and helps to relate to the consumers. Now brands have to develop in order to maintain their status by keeping up to date with the marketing trends.  Logos which are used in branding is a good way to attract the public. Without one I think that a company may suffer. I also think that the best brands are the ones that tell stories for example Disney is a well known brand across the world by the creators success Walt Disney, the logo represents his signature. Brands are a massive part of digital media trends and have to keep up with today's society otherwise a company will suffer because it wont be recognised as being different.

Mobiles

'By the end of 2013, there will be more mobile devices on earth than people'

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

Mobiles have the biggest sales group in digital media. Mobile phone connections are increasing more rapidly every year. There are not many people now who don't have access to a mobile phone.  Mobile phones stores are getting more competitive because the newer product's are so popular. This results in more phone products containing more apps such as internet access, games and better quality cameras.

 Getting customers interested in buying a product because they are now bigger and better for example, The new Iphone 6 can bend -  or is that just a rumour? The mobile phone may make life easier but has decreased face to face interaction's. The mobile connections between people is easier, for example it is advisable that parents should provide their children with mobile phones for safety reasons. Phones now a days are now made to communicate back to the user for reassurance purposes.

As phones are used frequently they are also a distraction for example in learning situations. However schools are now developing a system where kids can now bring in their ipads to do their work in class. Whether that will work or not is a matter of opinion. Some people would argue that point and say that the old ways are the best.  In my opinion it is good if people are using them for educational purposes, but you could also look at it as a source of entertainment, so it is a good device to have.  

I think  addictions to  devices can cause some problems in the future, ' Watching TV can give you square eyes'. This will happen due to these devices being used constantly without breaks.