Vernacular

The language of advertising

Advertising Guinness Drink

'The greatest ad of all time' . This advertisement includes surfers waiting for the perfect wave, relating to how punters have to wait for the Guinness drink to settle. The advert includes crashing waves  created by art technology that turns the waves into white horses racing the surfers back to shore.  The language in this image is very powerful and strong and aims to get more of an audience to purchase the drink. The power of the wave can illustrate the feeling you get when you taste the beer.  Its like an oxymoron in the English language where the horses are racing at a fast speed but Guinness takes more time to settle.  At the end of the ad , a quote came up saying ' good things come to those who wait'. So waiting for a wave can take ages but when you get a big one its worth waiting for.

 

 This advertisement really stood out to me as its straight to the point which is good when you want to catch your target markets attention.  The use of the language is direct and in bold, but the billboard also adds humour ' we're on a billboard'. Its practically saying recognize me, the voice wants to be heard. With the writing being on a burgundy background it makes the white writing stand out. Billboards are commonly displayed outside where the majority of the public can notice it. 

 This is really effective advertisement for ketchup. Firstly it relates to the product by the poster being in red, this grabs the audiences attention. Secondly the image displayed is a ketchup bottle being cut up in a way you are supposed to chop tomatoes up, which makes it relatable to people who use or even eat tomatoes. The slogan at the bottom ' no one grows ketchup like Heinz' this is presented in a way the ketchup bottle is standing up not lying down.  The product is also in the middle of the advertisement illustrating that its the most important thing/ the main product for the audience to look at.

Advertising for diesel

http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/

 

Aftershave 

Diesel set up an advertising campaign, the campaign was titled ' Don't be stupid'. The method they have used is effective as it relates to their target audience as people have heard in their life the sentence ' Don't be stupid', this then creates an emotion and a doubt that what they are doing is wrong.  The quote from the website includes ' crusher of possibility'.  Their advertisement explores new creative ideas that may be stupid, but they are displayed to explore the possibility of getting a wider audience for their brand. My opinion of this is that I think that it is an unusual of attracting an audience but this makes it unique and different, which will draw the public's eye.