Digital advertising trends

http://www.kiosked.com/blog/rise-contextual-consumer/

Image source: www.bistromd.com                      

Retailer and Consumer relations?

  As a part of the retailer and consumer relation, it is important to know your target audience.

Research into the target market is so crucial to the marketing industry as throughout history targeted advertising has changed. This recognition that advertisements are being improved and added to newer technology will increase chances of sales. The technology industry is aiming for a relation to please every aspect of the consumer, looking at newer ways of developing their products all the time therefore their products would have little competition.

Thanks to all this new and improved technology consumers feel that they have an option of going into stores and buying their products, but instead they are engaged with digital technology and buying their shopping on-line and having it delivered to their door. In my opinion this decreases the customer experience, as they are not getting out there personally and seeing what's out there. However there are many reasons why people do on - line shopping. 1. they may work long hours and may not have the time to go out as some stores may not be open at certain hours. 2. others may be disabled and may not be able to have access to supermarkets. 3. Its an easier and faster way to get shopping done by the click of a button + many more. That's why retailers are developing new ways to meet the requirements of their customers, hence they would be more enthusiastic about  going out and shopping.

Advertising needs to evolve into something the consumer wants to notice.

My opinion of the above statement is that I believe that advertising needs to evolve in some cases for example a brand like fairy ( washing product) to keep the customer interested in buying the product. However some advertising can get quite repetitive and therefore people may find it less interesting but the reason behind repetition is to make it memorable such as a song in the charts gets played frequently so its known to the public. I think that advertising needs to be evolved to keep up with the trends and styles of today's society, but I don't think they should take it to the extent of looking into the future, as the industry is always changing.

This is a website link on 41 reasons to shop on-line -

http://www.sheknows.com/shopping/articles/801374/reasons-to-shop-online

I think that from reading these reasons that number 10 is a good example

Big, awkward or heavy items are delivered right to your door.

This is because carrying big and heavy objects can probably cause injury to the customer if they are carrying it all the way home or they might have to leave their car boot open which can be a danger to other road users if something falls out.

On-line shopping would help to prevent this situation as it would be delivered to your door safely and effectively. The service will be prompt and in some cases cost effective.

The best thing about on line shopping that it is optional.

Inspiration the gaudian newspaper  - http://www.theguardian.com/advertising/series/digital-media-trends-blog?page=2

Advertising trends

Social Media in today's society

Social media has had a major impact on today's society. Social media has many disadvantages, for example, there used to be a time where people would interact with each other face to face. Now every ones sitting in the same room communicating with each other by phone or laptop. Some of the older generation may say that social media is taking away communication, for example people don't talk now a days they text. so instead of saying 'what are you up to' - translates to  -  'wuu2'. This has changed society in the simple ways of reading , writing and spelling and maths, the most important skills to know. 

Social media is introduced to children at a really young age, so they will be used to working with laptops which has replaced pen and paper. They have no need to spell words correctly as spell check does it automatically. This is a good improvement technology wise, but it takes away the necessary skills which are needed for certain jobs. A computer is like a calculator it tells you the answer, which makes life easier but when a situation comes up people wouldn't know what to do. For example if a till has broken in a shop and cant calculate the change then people who work there and have lived through this society wont have been brought up with the necessary skills on how to solve that problem. The problem with social media at the moment, in my opinion is that it can be one of the biggest distraction of all, when you are concentrating on your work and a message appears saying that you must see and be apart of this. People will instantly check the message as they assume its important, people are attracted to ideas that they haven't come across before, an example of that is the new iPhone 6, as its is know for being able to bend. 

There is also another issue where if people don't communicate face to face secrets are kept hidden but with new technology that isn't so. People are know finding ways to hack into websites, such as Facebook and twitter just to find out important details like where you live or even your bank details. this gives people the opportunity to cause trouble which is bad as it causes danger within our society. Knowing that you cant trust anybody any more is scary. 

 On the other hand social media has its advantages by developing new ways to solving life problems such as cancer and finding away to get people to donate to charities and to produce campaigns of awareness which connects to many people around the world and search for solutions that may help us in the future.Social media has brought new ways not only to communicate to each other but has also helped other communicators such as advertisers and businesses to develop and stretch their branch. Technology helps people who are disabled to do there groceries online to improve their every day life.  

Brands

 

 A brand is a simple name, a sign, a design that is to be recognized by the public. Brands are used to differentiate themselves from other brands, shops, markets etc.  It helps to make your business personal and more effective when it comes to consumers buying your products. For example it shows the difference between Facebook and twitter two different social media websites.  Brands are managed to create shareholder value to increase the amount of money over a period of time. A brand is designed to help recognize a company, for example Mac'donalds is a well known fast food chain globally, recognized by the big yellow letter 'M'. Effective branding can increase the number of sales which helps profit and brand popularity and also promotes products that are associated with that brand. Branding experience is where people engage with the branding ( the product being sold). 

Products have certain characteristics that make it special, or unique for example Nike's promotional quote can say Start Unknown finish Unforgettable. This kind of quote helps to promote the trainers and helps to relate to the consumers. Now brands have to develop in order to maintain their status by keeping up to date with the marketing trends.  Logos which are used in branding is a good way to attract the public. Without one I think that a company may suffer. I also think that the best brands are the ones that tell stories for example Disney is a well known brand across the world by the creators success Walt Disney, the logo represents his signature. Brands are a massive part of digital media trends and have to keep up with today's society otherwise a company will suffer because it wont be recognised as being different.

Mobiles

'By the end of 2013, there will be more mobile devices on earth than people'

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

Mobiles have the biggest sales group in digital media. Mobile phone connections are increasing more rapidly every year. There are not many people now who don't have access to a mobile phone.  Mobile phones stores are getting more competitive because the newer product's are so popular. This results in more phone products containing more apps such as internet access, games and better quality cameras.

 Getting customers interested in buying a product because they are now bigger and better for example, The new Iphone 6 can bend -  or is that just a rumour? The mobile phone may make life easier but has decreased face to face interaction's. The mobile connections between people is easier, for example it is advisable that parents should provide their children with mobile phones for safety reasons. Phones now a days are now made to communicate back to the user for reassurance purposes.

As phones are used frequently they are also a distraction for example in learning situations. However schools are now developing a system where kids can now bring in their ipads to do their work in class. Whether that will work or not is a matter of opinion. Some people would argue that point and say that the old ways are the best.  In my opinion it is good if people are using them for educational purposes, but you could also look at it as a source of entertainment, so it is a good device to have.  

I think  addictions to  devices can cause some problems in the future, ' Watching TV can give you square eyes'. This will happen due to these devices being used constantly without breaks.