Ilustrative Advertising

http://www.bhatnaturally.com/advertising/25-print-ads-with-great-illustration-styles/

Coca Cola illustrative Ad

 For many people this ad (above) marks the time of the festive season. This Illustrative Ad is for the brand Coca Cola. The ad is very effective as it uses the bright red colours to attract its audience. 'Delicious and refreshing' adds  more emphasis on the product. Its stating that the drink doesn't only taste nice but its refreshing which can symbolize a fresh start a new taste on life, it makes people want to try this new product. Santa Claus is used as an christmas Icon,  this is to attract children, as children fantasise over father Christmas and how amazing he is at bringing gifts, it also brings families together. Christmas is the season which brings everyone together so already it shows it attracts a large audience. The ad also illustrates that the product is for everyone and is made for sharing. I think the quote means that even when your busy you can take a break just to have a refreshing drink.  In my opinion this ad works because Santa Claus is the main character as children learn about Santa from when they are young, he is a very popular Icon. 

Protection against mosquito's  - BROS product repellent

This is a illustrative ad for Bros, a product repellent against mosquito's. This ad is very clear on how it illustrates the product, as the image uses mosquito' s as the main characters. The ad tells a story of a mosquito not happy with another mosquito watching the television, this is good as it relates to the audience who they are selling it to,their target market is adults as they can use it for themselves and their children. The quote ' Its what mosquito's would use on mosquito's they don't like'. relates to the story they are trying to demonstrate. This is a very simple ad that shows what its trying to promote straight away, with the product shown in the bottom right hand corner next to the quote. This I think is a very good way so the viewers don't get confused about the product they are trying to sell.  

Macacolandia Design studios 

This is an effective design that brings illustration to life.  I think it clearly illustrates the message and I think it relates to the quote ' Be careful what you wish for'.  It shows to the viewer that a chef can be dangerous if they have equipment in their hand and are being annoyed by a person that wants attention from them. Bringing the image to life can make it seem real and personal to the person who drew the image and it also brings to life for the people who is viewing it. This can also be seen as a warning not to get on the wrong side of a chef.

Smoking Kills

This illustration is a good way to show that smoking kills. Its effective as the first thing you see is the cigarette and the ash. But as you look closer the ash is made out of people who are holding on for their lives. This is a very artistic way of revealing there message simply by putting the product and the consumer together.  I think this image is very dramatic as it creates an emotional effect on the viewer. The cigarette is the main attraction as its in bold but the people stand out as you can see their arms reaching to hold on and crab something. Its also effective as there is more than one person this symbolizes that smoking can kill anyone who smokes, Shown by the people already in the ash tray. This can relate to real life situations because when people die they cant be re-awoken the same as you cant re-use  a cigarette once its burnt away.