film poster success

Four of the most successful Movie Posters 

For the Last Exorcist Film Poster Bill Golds Brief was very clear in the way he wasn't going to show the posest girl on the front cover. This is as it is based on a true story and there were no religious connotations at all in this design.  The best visual element of this poster is that the images are silhouettes relating to the theme of the movie. There could have been many ways to present this poster, through doors opening, and something by the side of the bed while the girl lies in it, however its successful as it doesn't give to much away for the audience who want to watch the movie. The poster shows really good composition and it shows subtle semiotic clues about the Exorcist. The image shows the contrast between light and dark which portrays a particular mood, the back and white also shows the battle between good and bad in the film. 

Jeremy Ville poster designer has come up with many examples of posters for this movie, he is well known for his compositions in this work. The poster shows the films main character Alex DeLarge in the center and is dotted with eyes, hinting at the extreme therapy the character will endure the film.  The poster is very eye catching as the 'A' is incorporated into the design with the use of the colours back, white and orange against the white background. The bespoke font with drop shadow has the most impact on making this movie poster successful. 

The best thing about this film poster is that its different and eye catching, the image shows a shark and a human at the top, the message is obvious with what its trying to communicate to its audience and that grabs the attention. He made the poster fit to the genre of the movie with the recognizable image of the great white shark rising from the depths to snack on a someone bathing. One problem there was whilst creating this poster was that the shark didn't look scary enough. As many designs were experimented the shark looked more like a friendly dolphin. However improving this the designer added teeth to the shark making the image look more scary.  The scale size is another visual element that makes the poster successful as the shark is so large compared to the person swimming at the top. There is also no humor in the image as the situation that is being addressed is very serious.  The terrifying image made this movie poster a big hit. 

In this movie poster a cartoon ghost is  caught in a red restricted circle as the main image. There is no title, no list of stars, no directors credits. The purpose of this poster was to tease the audience, that something was coming to save the world in the summer.  The film came out in 2009 only then was the designer revealed as Dan Ackroyd.  This poster was the most iconic poster (not the film), which made it successful , similar to Clockwork Orange.  The image on the poster was created into badges which had a big market as everyone wanted to be a 'Ghostbuster'.  The slogan for the movie and poster ' Who you gonna call' is still very memorable to this day. 

CSR examples good or bad

Corporate Social Responsibility

http://www.forbes.com/sites/jacquelynsmith/2013/10/02/the-companies-with-the-best-csr-reputations-2/

Corporate social responsibility(CSR) refers to a business practice that involves participating in initiative that benefit society. As consumers awareness about global social issues continues to grow, so does the importance these customers place on CSR when choosing where to shop. 

The companies with the best CSR reputations 

This year, four companies–Microsoft, The Walt Disney Company, Google and BMW–tied for the No. 1 spot.

 Microsoft

 Google

 Disney

 BMW

adverts

M&Ms TV Advert

This advert promote's M&M chocolate, through the song, 'I'm sexy and I know it' by LMFAO. This song was popular which came out in 2011. The ad was a super bowl commercial in 2012, this ad was produced to stop feminist groups through the representation of a female M&M character having  a coating of chocolate which is seen to be 'naked' by the public. This ad adds humour as the song comes on and a male M&M strips and its the mascot candy delivering the jokes which makes the experience more entertaining.


We built this city and rock and roll ad

Brand: Three
Client: Tom Malleschitz, marketing director at Three
Agency: Wieden + Kennedy London


This ad brings us a 5 year old girl with her cat riding in her bike around her home area singing 'we built this city on rock and roll.' The same company brand Three, that brought us the moonwalking Shetland pony. Both video ads shows Silly stuff. It matters. Three.co.uk  - Keep internetting. The best thing about these videos is that is is appropriate and suitable to their target market. Both videos are entertaining through the music that they add on their to attract the audiences attention.

 Budweiser, 'Puppy Love'

This advert was the highest rated beverage category rating 39% above average. The advert indicates a positive and emotional engagement for the customers.

Microsoft Empowering 

This super bowl ad shows the new development in Microsoft empowering technology was a big hit and attracted many viewers which offered to add extended documentaries about how technology has changed their life to inspire others.

successful campaigns

These are successful advertising campaigns

The Whopper Sacrifice 

Brand: Burger King / Creative Partner: Crispin Porter & Boguskyhis campaign 

This campaign was launched in 2009 and was displayed on facebook, a social media, however facebook shut it down on the basis of user privacy violation. The campaign was most successful as the app notified friends when they were deleted, gaining more sponsors. They challenged the nature of the platform they were on and realised how social networks have changed the ideas of what friendship means.

True Blood: Revelation

Brand: HBO / Creative Partners: Campfire • And Company

This campaign was for HBO's first season of True Blood, the campaign was successful as the campaign was based on the theme mythology  There was a message sent to people who blogged about horror and goths which linked them to a website which was full of vampire only. The message was in a mysterious red liquid which grabbed everyone's attention. the website was called bloodcopy.com. The website  contains videos featuring real vampires debating whether they should reveal themselves to the human race. HBO started an outdoor poster campaign promoting a new beverage called trublood and featuring PSA's  supporting equal rights for vampires.

By creating a complex back story about a synthetic beverage that enabled vampires to “live among humans,” HBO and its creative partner, Camp-fire, were able to tap into an existing community of horror aficionados and organically build an audience that made True Blood one of HBO’s most anticipated and successful show débuts.

The REFRESH Project

Brand: Pepsi / Creative Partner: TBWA Worldwide

This is a social marketing campaign called ' The refresh project' branded by Pepsi, The project featured a pledge from Pepsi to hand out more than $20 million in grants to do good projects in six 

 categories and in what has since been coined “crowd-sourced philanthropy” (the audience voted on who got the grants). Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share. The best thing about the campaign was that the brand committed more money to social media.

Let's Motor

Brand: Mini Cooper / Creative Partners: Crispin Porter + Bogusky

In Europe, the Mini Cooper had long been an icon. But in the USA the mini had only 2% brand awareness and even less market share. So what the marketers did was they decided to eschew traditional media in favour of playing up the fun-factor of the car itself - in shopping malls, on street corners, glued to billboard and other unlikely places where only a tiny vehicle with awesome gas mileage and a kind price tag could shine. Ten years later, Mini had not only far surpassed its goals of market share and sales. It is known as the brands biggest selling single market in the world.

Advertising

http://tomfishburne.com/?utm_source=alexvidal

programmatic Advertising 

Programmatic technology is fundamentally changing advertising. Programmatic is an auction-based system where ads are brought and served across the web to a specific target audience. Programmatic has spread indoor and outdoor advertisements. Programmatic is cost effect which is a huge benefit, the advantages of this kind of advertising as it has the ability to reach the the  right audience , at right time with the right message. Brand owners are hesitant with this kind of advertising because of the quality, but there has also been some complaints about the placement of the advertisements that don't fit in with the context of other advertisements.  I believe that the quote next to the image is true as to get customers intrigued advertisements need to be unusual and unexpected to get there attention. 

Consumer Attention

While pitching an idea to an audience grabbing the attention in the first 5 minutes is so important, other wise you will lose the interest of your audience. Marketers are always looking for new ways to catch the attention of their audience. Searching into the new trends helps the communication because its already relating to what's out there. The hard part is getting the right information across in a short period of time but there are many ways to approach this for example using graphics/ charts and videos are a good way to get messages across clearly and effectively using colours. 

“Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold … We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life. You are not a product.”

Social media is packed for of advertisers promoting their products. Social media is probably the best way to attract and get in contact with people as so many are connected to it. A Brand such as netflix has already got a place in the social media, however the disadvantage to brands being on there is the amount of competition, they have to shout louder to be noticed. This helps marketers how brands connect with their audiences. 

New and improved Advertising 

Most branded companied state that they have a new improved product, this is up to interpretation whether they create one or just change the label. New and improved is a new way of looking at more product ideas and new ways of developing them to make them look better. Packaging can be changed aswell to make the product look new or it could just be a way to cover up an inferior product offering. I think that marketers when they are told to new and improve a product they should think outside the box to make something different but unique that relates to their brand. 

Marketing

The marketing mix 

The 4ps of marketing 

The concept of marketing began in 1964 containing the mixer of ingredients. These ingredients included product planning, pricing, branding distribution channels personal selling , advertising, promotion, packaging, display servicing , physical handling, fact finding and analysis. These were grouped together in the 4ps of marketing. These are for the use of a marketing manager so the can control internal and external constraints of the marketing environment. Their goal is to make a decision for the benefit of their target market in order to get the best response of their product. 

Product Decisions

The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:

• Brand name
• Functionality
• Styling
• Quality
• Safety
• Packaging
• Repairs and Support
• Warranty
• Accessories and services

Price Decisions

Some examples of pricing decisions to be made include:

• Pricing strategy (skim, penetration, etc.)
• Suggested retail price
• Volume discounts and wholesale pricing
• Cash and early payment discounts
• Seasonal pricing
• Bundling
• Price flexibility
• Price discrimination

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

• Distribution channels
• Market coverage (inclusive, selective, or exclusive distribution)
• Specific channel members
• Inventory management
• Warehousing
• Distribution centers
• Order processing
• Transportation
• Reverse logistics

Promotion decisions

In the context of the marketing mix, promotion represents the various aspects of the marketing communication, the communication of information about the product with the goal of generating a positive consumer response. Marketing communications decisions include: 

• promotional strategy
• Advertising
• personal selling and sale force
• sales promotion
• public relations, publicity 
• marketing communications budget.

These are 4 examples of companies that would use this marketing strategy. 

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Environmental Advertising

Source - google images 

Environmental Awareness Advertising Campaigns

' Don't let this be our future'

save our environment stop global warming

This is a unique advertisement relating to environmental natural hazards such as flooding hurricanes etc. The message of it is tying to say that if we keep the environment clean we can help to stop global warming and other natural disasters. 

'Before its too late'

This image is really effective and caught my attention as its the environment in the shape of  lungs. The message here is saying protect the environment helps to protect yourself and others. This image also relates to the problem smoking as smoking can damage your lungs and cutting down trees destroys the environment, so there are many illustrations in this image. 

This image illustrates a contrast, between throwing rubbish into the ocean and damaging it or keeping it clean and alive. 

All over the world the population is growing, causing more damage to the environment we live in. More pollution and more litter are some of the main causes to this. Global warming is slowly effecting us but there are ways to slowing it down. Environmental organisations have to get the point across loudly by these ads they have produced. Some of these advertisements above were designed to provoke feelings of guilt and to create change in how we choose to live our lives. The message in each of the adverts is reduce, reuse and recycle, but with a very unique and memorable twist.