film poster success

Four of the most successful Movie Posters 

For the Last Exorcist Film Poster Bill Golds Brief was very clear in the way he wasn't going to show the posest girl on the front cover. This is as it is based on a true story and there were no religious connotations at all in this design.  The best visual element of this poster is that the images are silhouettes relating to the theme of the movie. There could have been many ways to present this poster, through doors opening, and something by the side of the bed while the girl lies in it, however its successful as it doesn't give to much away for the audience who want to watch the movie. The poster shows really good composition and it shows subtle semiotic clues about the Exorcist. The image shows the contrast between light and dark which portrays a particular mood, the back and white also shows the battle between good and bad in the film. 

Jeremy Ville poster designer has come up with many examples of posters for this movie, he is well known for his compositions in this work. The poster shows the films main character Alex DeLarge in the center and is dotted with eyes, hinting at the extreme therapy the character will endure the film.  The poster is very eye catching as the 'A' is incorporated into the design with the use of the colours back, white and orange against the white background. The bespoke font with drop shadow has the most impact on making this movie poster successful. 

The best thing about this film poster is that its different and eye catching, the image shows a shark and a human at the top, the message is obvious with what its trying to communicate to its audience and that grabs the attention. He made the poster fit to the genre of the movie with the recognizable image of the great white shark rising from the depths to snack on a someone bathing. One problem there was whilst creating this poster was that the shark didn't look scary enough. As many designs were experimented the shark looked more like a friendly dolphin. However improving this the designer added teeth to the shark making the image look more scary.  The scale size is another visual element that makes the poster successful as the shark is so large compared to the person swimming at the top. There is also no humor in the image as the situation that is being addressed is very serious.  The terrifying image made this movie poster a big hit. 

In this movie poster a cartoon ghost is  caught in a red restricted circle as the main image. There is no title, no list of stars, no directors credits. The purpose of this poster was to tease the audience, that something was coming to save the world in the summer.  The film came out in 2009 only then was the designer revealed as Dan Ackroyd.  This poster was the most iconic poster (not the film), which made it successful , similar to Clockwork Orange.  The image on the poster was created into badges which had a big market as everyone wanted to be a 'Ghostbuster'.  The slogan for the movie and poster ' Who you gonna call' is still very memorable to this day.