Television marketing is an example of direct advertising where marketing strategies rely making a direct audio connection with the consumer. The advantages of this is that it has contacts with a wide variety of people. They also display messages that can relate to the public such as home insurance or PPI compensation. They also display people from the public promoting the service to attract more customers which gives them a higher benefit in the market, as there are many competitors in the advertising business. This is most likely to be targeting people who have had accidents and need compensation or want to provide enough insurance to provide the safety for their family.
The most common direct advertising is direct mail such as post cards or magazines. These are so it gives the customer the opportunity to purchase directly. These advertisement's provides the benefits of purchasing the product from the customers where they can access and purchase on line or reply by postal mail. This is a successful way of directing advertising as the public are more likely to purchase the product by having a copy of it which makes it more personal instead of having a look online and looking at many reviews of the product which then makes the customers questions the advantages and disadvantages of the product. I would personally like to go and buy a product than buying it online as I would be the personal owner of it and there's a guarantee that its my purchase.
Email advertising is another example, it involves an act of offering to a potential buyer. As an example a restaurant chain such as pizza hut have certain offers on to win meal deals.Customers have the opportunity to accept these offers by giving details in such as name and email so if they have any other offers email is the fastest way to contact them. I believe this is a good way of advertisement if the customer wants it, otherwise unwanted emails get deleted so its not a guaranteed promotional service. An advantage is that the majority of the public read there emails on a regular basis for work and remaining in contact with other people. These emails may also contain a web address so people can find out more information about a product or offer or have contact information to get in contact with the company.
Billboards are outdoor advertising , this is direct to the public as they drive or walk past. This is effective as people cant help but see them as they are big and high up. Some billboards are also eco and environmentally friendly.
This article does well to explain about direct marketing. Out of all, I find SMS to be the most effective means of direct marketing, because text messages can be kept short and to the point. And chances are high that sms will be seen by the recipient in short time. That is why I love to use business texting services for my local business.
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