successful campaigns

These are successful advertising campaigns

The Whopper Sacrifice 

Brand: Burger King / Creative Partner: Crispin Porter & Boguskyhis campaign 

This campaign was launched in 2009 and was displayed on facebook, a social media, however facebook shut it down on the basis of user privacy violation. The campaign was most successful as the app notified friends when they were deleted, gaining more sponsors. They challenged the nature of the platform they were on and realised how social networks have changed the ideas of what friendship means.

True Blood: Revelation

Brand: HBO / Creative Partners: Campfire • And Company

This campaign was for HBO's first season of True Blood, the campaign was successful as the campaign was based on the theme mythology  There was a message sent to people who blogged about horror and goths which linked them to a website which was full of vampire only. The message was in a mysterious red liquid which grabbed everyone's attention. the website was called bloodcopy.com. The website  contains videos featuring real vampires debating whether they should reveal themselves to the human race. HBO started an outdoor poster campaign promoting a new beverage called trublood and featuring PSA's  supporting equal rights for vampires.

By creating a complex back story about a synthetic beverage that enabled vampires to “live among humans,” HBO and its creative partner, Camp-fire, were able to tap into an existing community of horror aficionados and organically build an audience that made True Blood one of HBO’s most anticipated and successful show débuts.

The REFRESH Project

Brand: Pepsi / Creative Partner: TBWA Worldwide

This is a social marketing campaign called ' The refresh project' branded by Pepsi, The project featured a pledge from Pepsi to hand out more than $20 million in grants to do good projects in six 

 categories and in what has since been coined “crowd-sourced philanthropy” (the audience voted on who got the grants). Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share. The best thing about the campaign was that the brand committed more money to social media.

Let's Motor

Brand: Mini Cooper / Creative Partners: Crispin Porter + Bogusky

In Europe, the Mini Cooper had long been an icon. But in the USA the mini had only 2% brand awareness and even less market share. So what the marketers did was they decided to eschew traditional media in favour of playing up the fun-factor of the car itself - in shopping malls, on street corners, glued to billboard and other unlikely places where only a tiny vehicle with awesome gas mileage and a kind price tag could shine. Ten years later, Mini had not only far surpassed its goals of market share and sales. It is known as the brands biggest selling single market in the world.