programmatic Advertising
Programmatic technology is fundamentally changing advertising. Programmatic is an auction-based system where ads are brought and served across the web to a specific target audience. Programmatic has spread indoor and outdoor advertisements. Programmatic is cost effect which is a huge benefit, the advantages of this kind of advertising as it has the ability to reach the the right audience , at right time with the right message. Brand owners are hesitant with this kind of advertising because of the quality, but there has also been some complaints about the placement of the advertisements that don't fit in with the context of other advertisements. I believe that the quote next to the image is true as to get customers intrigued advertisements need to be unusual and unexpected to get there attention.
Consumer Attention
While pitching an idea to an audience grabbing the attention in the first 5 minutes is so important, other wise you will lose the interest of your audience. Marketers are always looking for new ways to catch the attention of their audience. Searching into the new trends helps the communication because its already relating to what's out there. The hard part is getting the right information across in a short period of time but there are many ways to approach this for example using graphics/ charts and videos are a good way to get messages across clearly and effectively using colours.
“Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold … We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life. You are not a product.”
Social media is packed for of advertisers promoting their products. Social media is probably the best way to attract and get in contact with people as so many are connected to it. A Brand such as netflix has already got a place in the social media, however the disadvantage to brands being on there is the amount of competition, they have to shout louder to be noticed. This helps marketers how brands connect with their audiences.
New and improved Advertising
Most branded companied state that they have a new improved product, this is up to interpretation whether they create one or just change the label. New and improved is a new way of looking at more product ideas and new ways of developing them to make them look better. Packaging can be changed aswell to make the product look new or it could just be a way to cover up an inferior product offering. I think that marketers when they are told to new and improve a product they should think outside the box to make something different but unique that relates to their brand.
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